Our partner has been doing social media before social media was cool back in the 2000’s, when eCMetrics built online communities where consumers participated in surveys, events, games and promotions online.  Currently eCMetrics has over 500,000 members in its own online community easyglobalpanel.com. 

We created a multifunctional team with expertise and know-how in creative communications, customer relationship, customer knowledge and technology to provide customer acquisition + retention solutions as well as to learn more about the relationship of your customers or target with your company or brand.

Today, we offer more advance solutions from the strategic planning, the design, the management of proprietary customer communities and execution of engagement initiatives of their members with the brands. 

How we do it different: Integration of technology platform with a team of “engagers” that interact with members and execute your company’s relationship initiatives.

In order to monetize social media, your brand / client needs to know what are the key issues dominating the conversation with the target, once we know these, then we can move to the marketing campaigns phase through our engagers in the different online communities. 

We can also build your own brand community as we have done for TIVO and Nokia here in the U.S. and HBO in Latin America, where the members of the communities we built tested new services and products as well as invited their friends to participate in special promotions within the communities.

We also offer a solution that empowers leading members to get involved with your client, or brand company team, in the process of brainstorming, pre-testing and design of new company products.